GOOGLE DIGITAL ACADEMY
A tutorial serie to explain the content strategy approach of the search engine optimisation giant.
Think with Google! Based at the Google offices in London, Hamburg, Paris, Amsterdam and Copenhagen, the Google Digital Academy organises courses for a better understanding of the digital ecosystem. Together with TBA Hamburg we created a tutorial for the Academy. The video advises on the importance and classification of content such as Hero Content, Hygiene Content and Hub Content and their relevance in content marketing.
